Why do so many people think that someone wants to read about what TV shows they watched last night or that their dog had diarrhea, or that they just got back from a trip to Kalamazoo? Nobody cared about this sort of inane minutia before. Why does a platform for dissemination of that material change anything?
I can’t deny the importance of Twitter as a potential corporate marketing tool for select clients or especially for media outlets. But really, aren’t the vast majority of Twitter posts meaningless dribble? Just another soapbox for mediocrity, self-absorption, and frankly, a bunch of twits? It makes me sick. Tweet this!
I was, pretty much, firmly in this camp until very recently when I started seeing some of the value of the Twitter. I also, just read this post on Yahoo Tech that helped confirm some of finer points about the tool and dissuade me from some of the nastier points above. I also learned in the article that Twitter has terrible retention, with 60% quitting the service within a month.
So, as one of the last of the Twitter holdouts (or so it sometimes seems) I’m going to give it a try tomorrow. I’m going to become a twit for at least one month. And see what use it might be to me as a marketing pro, as a blogger, as a networker, as a person that one day might visit Kalamazoo. Along the way, I’ll share my thoughts on the service. And, when the month is up I will decide whether to pool myself into the 60% or the 40%.
Wish me luck. And tweet me when you get a chance (I can’t believe i just wrote that.)