A couple weeks back someone posted a question on the Brand 3.0 board over on LinkedIn. The question was simply, ‘What is a Brand? They were heading upwards of 60 answers last I checked. Some answers were astute and experienced, some naive, some purposefully comical, some knowingly confrontational. But taken together, they paint a big broad canvas that is useful and confusing at once.
Personally, I still prefer to relate to brand in terms of the “Expectation” it forms in consumers’ minds. To see what others have to say, download the What is Brand? PDF here.
Filed under: Brand, Brand Strategy, Business Strategy, Differentiation, marketing, Uncategorized Tagged: | Brand, Brand Strategy, Branding, marketing
A brand is just a measure of how good product is in consumer’s intellect. Nothing else.
Thanks for summarizing all the brand definitions on LinkedIn’s Brand 3.0. When working with clients it’s important to have a common vocabulary. In mine, branding is what an organization wishes to be known for.
A brand can be considered an employee that works 24/7 effectively communicating your company’s image
A brand effectively communicates your company’s message