A couple weeks back someone posted a question on the Brand 3.0 board over on LinkedIn. The question was simply, ‘What is a Brand? They were heading upwards of 60 answers last I checked. Some answers were astute and experienced, some naive, some purposefully comical, some knowingly confrontational. But taken together, they paint a big broad canvas that is useful and confusing at once.
Posted on June 25, 2009 by Barry Vucsko