Check out this short but illuminating TED Talk by advertising executive Rory Sutherland. In it, he portrays consumer perception as an often manipulated and rarely common sense commodity. It gets to the heart of how the economy is dependent on where we place our values. Both funny and insightful.
Filed under: Advertising, Brand, Brand Strategy, Customer, marketing Tagged: | Advertising, Brand, Brand Strategy, Branding, consumer, economics, Perception, TED Talk
Barry,
I love this. Especially the diamond shaped Shreddies ad. That campaign spoofs our helpless attraction to new ideas, even the most idiotic ones. Funny yes, and at the same time sad for our species.
– Axle Davids
@1day1brand
Axle,
Yes, but a brilliant marketing-based reinvigoration of the product–a lot cheaper than physically altering the product.
Incidentally, 1day1brand, another brilliant idea–best of luck.
B