A blog post over at Harley Manning’s Forrester Customer Experience blog recently compared the stock performances of companies that did well in their Customer Experience Index (CxPi) against companies that were laggards in the same study. You can clearly see that not only did the leaders beat the laggards, but they also beat the S&P 500 for the past three years. The result was not that shocking to a customer experience believer like me. But they did bring a smile to my face and they immediately made me jump over to my personal stock watch list to see where my portfolio stacks up.
Very telling stuff.
Filed under: Customer, customer experience, Economy, Marketing Communications Tagged: | Customer, customer experience, Economy, Forrester, marketing
