If you are not familiar with Chatroulette (then you’re probably pretty normal) it is a website that lets individuals randomly connect and chat (typing, talking or with a webcam) with someone located anywhere in the world. If you like the chat, you can keep chatting. If not, you simply disconnect and connect with someone else at random.
In the video below, Condomerie, a Amsterdam-based condom shop shows how they used the platform to launch a wonderfully creative and meaningful guerrilla advertising campaign. The clip shows numerous people randomly connecting with the young lady at the bottom. Then it shows their response as she reveals the message on the placard she’s holding.
I found this over at Amsterdam Ad Blog.
Check it out.
Filed under: Advertising, Creative, Differentiation, Digital, Digital Advertising, Interactive, marketing, Marketing Communications, Social media Tagged: | Advertising, Creativity, Social media
